TOTO VIETNAM LAUNCHES OFFICIAL STORE ON SHOPEE E-COMMERCE PLATFORM
[June 2025] In an effort to enhance convenience and improve the shopping experience for consumers in the digital age, TOTO Vietnam officially launches its official store – TOTO Vietnam – on Shopee, one of Vietnam’s leading online shopping platforms.
Visit our Official Store on Shopee: [LINK]

E-Commerce – An inevitable trend in modern consumer behavior
In recent years, e-commerce in Vietnam has witnessed remarkable growth. According to statistics, in the first nine months of 2024 alone, total industry revenue reached approximately VND 228 trillion, up more than 38% year-on-year. Among all product categories, Home & Living ranked among the top in sales volume, with over 418 million items sold.
Shopee continues to lead the Vietnamese e-commerce market in both traffic and revenue. By establishing a presence on this platform, TOTO Vietnam aims to connect with a broader range of modern consumers, especially younger generations – those who prefer researching online before visiting a showroom or who are confident in purchasing authentic products directly via e-commerce platforms.
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Delivering Authentic Japanese-Quality Products – Shop with confidence with TOTO Vietnam
This marks a new milestone in TOTO’s customer experience digitalization strategy in Vietnam – enabling consumers to easily access premium sanitary ware products while ensuring clear information, transparent pricing, and reliable service.
During the initial launch phase, TOTO Vietnam introduces a range of flagship products on its official Shopee store, including:
► NEOREST Smart Toilets – TOTO’s premium line, representing a new level of pure luxury, featuring visionary technologies and refined designs that offer ultimate comfort and well-being.
► WASHLET Electronic Bidet Seats – First introduced in 1980, WASHLET revolutionized personal hygiene for millions around the world and became an indispensable fixture in Japanese households. With smart design and thorough cleaning capabilities, WASHLET delivers a clean, comfortable experience while supporting overall health every day.
► Integrated Sets of Toilets and WASHLET Seats – Offering a chance to experience Japan’s leading sanitation technology at optimized costs.
In the next phase, TOTO Vietnam will continue to introduce other product lines including faucets, showers, washbasins, and bathtubs—accompanied by attractive offers, elegant designs, and advanced technology – bringing complete solutions to modern bathroom spaces.
All products are listed with official retail prices equivalent to authorized dealer systems, ensuring consistency and transparency. Additionally, TOTO Vietnam’s official store provides comprehensive product information, technology explanations, usage instructions, and warranty details—delivered through content, images, and videos—enabling customers to shop with ease and confidence.

Omnichannel connectivity – Maximizing the experience
TOTO Vietnam’s store on Shopee is not just a sales channel – it acts as a bridge connecting online shoppers to TOTO’s nationwide network of showrooms and authorized dealers. Customers can easily explore product details, receive expert consultation from TOTO Vietnam’s team, and choose to either place an order online or visit a nearby showroom or TOTO’s authorized dealers nationwide to experience products in person.
TOTO Vietnam hopes that its official presence on Shopee Mall will strengthen interactions with consumers and further elevate the customer shopping experience.
TOTO Vietnam warmly invites all valued customers to visit its official Shopee store—where premium bathroom solutions, integrating technology, design, and comfort, are brought to life in a friendly and trustworthy online shopping environment.
Explore the Official TOTO VIETNAM Store on Shopee Mall: [LINK]